Dorrinda O’Keefe-Shea - CENTURY 21 Toomey-Lovett, Inc Centurian 2012 Top Producer Diamond Award


Adding your residence to the housing market can be tricky. And for those who are unprepared for the potential pitfalls of the real estate market, it may be difficult to get the best results from the home selling journey.

Fortunately, we're here to teach you about the housing market so you can understand what it takes to optimize the value of your home.

To better understand the ins and outs of the real estate market, let's take a look at three common misconceptions that are frequently associated with selling a house.

1. Your home has increased in value since you initially purchased it.

What you paid for your house a few years ago is unlikely to match what it is worth today. As such, it is important for a home seller to understand the current state of the real estate so he or she can price a residence accordingly.

A home seller should look at the prices of comparable residences before adding his or her home to the housing market. By doing so, this home seller can see how his or her residence stacks up against the competition and price it based on the current housing market's conditions.

Also, a home seller should complete a property appraisal. This evaluation allows a home seller to receive expert insights into a house's pros and cons. Plus, a home appraisal ensures a property seller can prioritize myriad home improvement projects to help boost a house's value.

2. You should have no trouble stirring up plenty of interest in your house.

Although a home seller enjoys his or her residence, there is no guarantee that homebuyers will feel the same way. Therefore, a home seller should allocate the necessary time and resources to enhance a property's appearance both inside and out.

Completing simple home exterior improvement projects like mowing the front lawn and clearing dirt and debris from the walkways can make a world of difference in homebuyers' eyes. These home exterior improvements will help you bolster your house's curb appeal and boosts your residence's chances of making a positive first impression on homebuyers.

In addition, don't forget to declutter your residence's interior as much as possible. This will make it easy for homebuyers to imagine what life may be like if they purchase your home.

3. You don't need support from a real estate agent.

When it comes to selling your residence, it is always better to err on the side of caution. With a real estate agent at your side, you may be able to accelerate the home selling process and improve your chances of maximizing the value of your house.

A real estate agent will help you manage challenges throughout the home selling process. He or she will show you how to list your residence and promote it to the right groups of homebuyers, along with provide comprehensive responses to your home selling questions.

Employ a real estate agent to guide you along the home selling process – you'll be happy you did. A real estate agent will do everything possible to ensure you can sell your residence quickly and effortlessly.


Looking to add your condo to the real estate market? Ultimately, you'll want to set a "fair" price for your property. By doing so, you can stir up plenty of interest in your condo and boost your chances of a fast property sale.

List your condo at a price that meets the needs of both property buyer and seller – here are three tips to ensure you can price your condo properly.

1. Study the Housing Market

How does your condo rate against similar properties? Examine the housing market closely, and you can understand what differentiates your property from others that are currently available.

Check out the prices of comparable condos that have been added to the real estate market recently. That way, you can learn how other condo sellers are pricing their properties and map out your condo pricing strategy accordingly.

Also, evaluate the prices of condos that have sold over the past few months. This will allow you to identify real estate market patterns and trends and may help you establish a competitive price.

2. Hire a Property Appraiser

A property appraiser understands what it takes to assess a condo both inside and out. Therefore, if you conduct a condo appraisal, you can learn about your property's strengths and weaknesses.

During a condo evaluation, a property appraiser will identify problem areas across your residence. Then, he or she will provide a report that you can review to understand how you can enhance your property's value.

Take the results of a property appraisal seriously. If a property appraiser finds minimal problems with your condo, you may be good to go to establish a fair price for your residence.

On the other hand, if a property appraiser discovers a wide range of condo issues, allocate the necessary time and resources to mitigate these problems. In this scenario, you may need to lower your expectations for your condo's asking price based on the current state of your property. Or, you can perform assorted property improvements to bolster your condo's value.

3. Collaborate with a Real Estate Agent

Want expert insights into how to price your condo competitively? Work with a real estate agent, and you can receive comprehensive support as you prepare to add your residence to the housing market.

A real estate agent can make a world of difference for a condo seller, and for good reason. This housing market professional will teach you about the current real estate market and help you determine the right price for your condo.

Let's not forget about the assistance that a real estate agent will provide throughout the condo selling process, either.

With a real estate agent at your side, you can receive help with condo showings, negotiations with condo buyers and much more. And if you ever have condo selling questions, a real estate agent will be able to provide instant responses.

Set the right price for your condo – use these condo selling tips, and you can move one step closer to maximizing the value of your property.


If you plan to sell your home, it may be helpful to prepare for a difficult negotiation with a homebuyer.

Although your home may be in great shape and you've set a fair price for it, there are no guarantees that you'll be able to avoid a long, complex home selling negotiation. However, a home seller who prepares for a difficult negotiation now may be better equipped than others to remain calm, cool and collected throughout the home selling journey.

Now, let's take a look at three tips that home sellers can use to get ready for a difficult negotiation.

1. Assess the Housing Market Closely

A home seller who sets a competitive price for his or her residence may be able to avoid a complicated home selling negotiation entirely.

To determine a fair price for your house, a property appraisal is ideal. During this appraisal, a property inspector will evaluate your home's interior and exterior and help you identify any problem areas. Then, you can complete assorted home improvement projects and price your house accordingly.

Furthermore, it is important to assess the prices of comparable houses in your area. With this housing market information at your disposal, you can enter a home selling negotiation with data to support your arguments.

2. Understand Your Home Selling Goals

How a home seller approaches a negotiation may vary based on his or her goals.

For example, a home seller who needs to move out of a house as soon as possible may be willing to go above and beyond the call of duty to satisfy a property buyer's requests. By doing so, this home seller can speed up the property selling cycle.

On the other hand, a home seller who can afford to be patient may be unwilling to budge on various homebuyer requests.

Consider your home selling goals closely before you enter a negotiation with a homebuyer. And if you feel uncomfortable, you can always walk away from a negotiation and reenter the housing market.

3. Focus on the End Results

A home selling negotiation can become contentious, but it is important to remember the end goals of this negotiation.

Ultimately, a successful negotiation will meet the needs of both a property seller and buyer. If a negotiation heavily favors a homebuyer, a home seller should be ready to exit the negotiation.

A home selling negotiation can be stressful, and you should be ready to take breaks as needed. For example, spending a few minutes meditating or walking outdoors may help you clear your head and reenter a home selling negotiation with a fresh perspective.

Lastly, if you want additional support, real estate agents are happy to help you. A real estate agent knows what it takes to negotiate with homebuyers and will do everything possible to ensure all parties involved in a negotiation get the best results.

Take the guesswork out of a home selling negotiation – use these tips, and you can prepare for a difficult negotiation before you add your house to the real estate market.


If you’re looking to make changes to your home in a big way but don’t have the time or the budget, there’s plenty of things that you can do in order to bring your home to another level without breaking the bank. 


Look From The Outside In


Enhancing the landscaping and curb appeal of your home can be an easy project to add value and comfort to your home. Whether you’re getting ready to sell or you just want to feel more at home, making your home look more inviting from the outside is a worthwhile project. 


Open Some Space


Just knocking down a wall can make a huge difference in your home. Once a wall is removed, it can really transform your space. Be careful though, as knocking down a wall where plumbing is or electrical work is can disrupt a lot. This can become very costly, so you may not want to undertake such a big project. Also be mindful of reconnecting floors or moving features like a kitchen island. Be sure to get a few quotes from contractors for these jobs before you settle with one.


Get New Windows


Putting in new windows is a great project that can add a lot of value to your home. You should really replace the windows in your home every 20-25 years. Updating the windows in your home not only changes the look of your home but makes it more energy efficient as well. The extra insulation can also help to keep out noise disturbances and keep your home a quiet place to live. If you live near a main road, new windows are a must. 


Upgrade Appliances 


There is nothing more attractive to buyers and homeowners alike than new appliances. These are fairly cheap investments considering their returns. You can replace one appliance or go for a whole new kitchen if you’d like. It all depends on the condition of the appliances. Even simply replacing the washer and dryer can make your life easier and also make your home more attractive to buyers when you decide to sell.


Change Up The Floors


Simply switching your carpet or ripping up carpets to put in hardwood floors can be a huge game changer for your home. The costs of these improvements can vary greatly. The size of your rooms and the type of materials that you choose can affect the costs as well. 


Get Organized


Putting in shelving or other organizing systems to help you and your family keep organized can be invaluable. Not having to deal with constant clutter can reduce stress and make your home look more presentable. This is another improvement project that is totally worthwhile for you to complete.


There is a lot to think about when you know you’re ready to sell your home. The best approach is to take things step-by-step in order to get everything right. 


Make Necessary Repairs


Before you even decide to put a “for sale” sign out front, you’ll want to address the problems in your home that you know about. If the roof needs to be replaced, or you know you need a new refrigerator, you should tend to those things as soon as possible. While these items can be an expense for you, completing these things before the sale of the home will increase the value of the home and save you some aggravation when it comes time for the home inspection.


Don’t forget about the small details as you look at what needs to be done on your property. Does the doorbell ring? Are the lightbulbs all working? These small details are just as important as the big stuff.   


Find A Real Estate Agent


Finding a real estate agent isn’t a one-size-fits-all job. You want an agent who understands your needs and is an expert in your particular market. You can check with your family and friends to see if they have a particular agent who they recommend. Also, you might check out reviews online to help you discover an agent. Do you have a particular agency in mind? Give them a call and they can set you up with one of their agents. Many agents will be happy to provide a number of references of recent sales if you inquire. 


Find Out How Your Home Will Be Marketed


If your home won’t be on social media, there’s something wrong with the marketing plan. You’ll need lots of good photos and maybe even a video tour of your home. You should definitely be sure that your home is being marketed on YouTube, Facebook, and Instagram to name a few social networks. These networks even offer paid ads to help you reach the right buyers. Talk with your realtor to see what the plan for marketing your home sale is.


Prepare For Home Showings


While you still might need to live in your home while you’re selling it, you want the property to be presentable. Start at the curb of your home and work your way to the inside. The property should look presentable from the moment buyers pull up to the house. The lawn should be mowed, the landscaping should be trimmed, and the inside of the home should be thoroughly cleaned. This will seal the deal on the sale of your property after all of the other hard work has been done.   




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